A follower claims her size in the comments before the live sale's even over — that's Zyia on a good night. The shopper who just grabbed a piece is the one you want back for the next drop, and a card in her package is how she finds it.

You sell through online lives, social posts, and pop-ups, with new styles landing often. Drop a card in every order, printed on thick 16pt stock bright enough to match the gear, so a one-time buyer turns into a regular at your next live.