The dip disappears first. A guest tries it at a tasting party, asks what's in it, and wants a jar before they leave — that's the whole Tastefully Simple sale, made on a single bite. A card just makes sure they can reorder once the jar's empty.

You host tasting parties and sell online, and we print on thick 16pt stock that survives a busy kitchen, so the card in the bag lasts as long as the pantry staple it sold. Hand one to every guest and a sample becomes a standing order.